TY - ADVS AU - Sevareid,Eric ED - WGBH (Television station : Boston, Mass.) ED - Learning Corporation of America. TI - The Colonel comes to Japan T2 - Enterprise series AV - TX945.5 PY - 1981/// CY - New York PB - Learning Corp. of America KW - Kentucky Fried Chicken (Japan) Ltd KW - Fast food restaurants KW - Japan KW - Food industry and trade N1 - Title from data sheet; Host: Eric Sevareid; Intended audience: College students and adults; Issued as U-matic 3/4 in. or Beta 1/2 in. or VHS 1/2 in N2 - Illustrates the special considerations which come into play when an American company sets up operation in a foreign country. Uses Kentucky Fried Chicken's entry into the Japanese fast-food market as an example UR - https://alvt.videotrust.org/cgi-bin/koha/opac-retrieve-file.pl?id=408ec053a0766850cf8bebeb993c9b01 ER -