Retailing : a career for the 21st century. Volume 1 /
Retailing : a career for the twenty-first century. Title on container insert: Retailing into the 21st century. Retailing into the twenty-first century. Title on cassette label: Retailing, careers into the 21st century. Retail directions for the 21st century. Retail directions for the twenty-first century.
Diamond Educational Productions ; created and written by Jay Diamond, Ellen Diamond ; produced by Steve Clements, Judith Merl Clements.
- 1 videocassette (18 min.) : sound, color ; 1/2 in.
- polyester 1/2 in.
Discusses the changing field of retailing, including the transformation of old malls, alternative shopping via cable television and the Internet, how a private label program develops, the expansion of category killers and the concept of the store as a brand. Explains career opportunities in retailing in light of these new innovations.