The Colonel comes to Japan [videorecording] /
WGBH Boston ; producers, Zvi Dor-Ner and Paul Solman.
- 1 videocassette (VHS) (30 min.) : sound, color ; 1/2 in. + 1 teacher's guide.
- Enterprise series. .
- Enterprise (WGBH (Television station : Boston, Mass.)) [videorecording.] .
Title from data sheet. Host: Eric Sevareid. Intended audience: College students and adults. Issued as U-matic 3/4 in. or Beta 1/2 in. or VHS 1/2 in.
Illustrates the special considerations which come into play when an American company sets up operation in a foreign country. Uses Kentucky Fried Chicken's entry into the Japanese fast-food market as an example.
For sale ($500.00) or rent ($100.00)
81707538 /F
Kentucky Fried Chicken (Japan) Ltd.
Fast food restaurants--Japan.
Food industry and trade--Japan.
TX945.5
Title from data sheet. Host: Eric Sevareid. Intended audience: College students and adults. Issued as U-matic 3/4 in. or Beta 1/2 in. or VHS 1/2 in.
Illustrates the special considerations which come into play when an American company sets up operation in a foreign country. Uses Kentucky Fried Chicken's entry into the Japanese fast-food market as an example.
For sale ($500.00) or rent ($100.00)
81707538 /F
Kentucky Fried Chicken (Japan) Ltd.
Fast food restaurants--Japan.
Food industry and trade--Japan.
TX945.5