Academic Libraries Video Trust A project of Video Trust: The Advocate for Libraries and Film
Retailing : a career for the 21st century. Volume 1 / Retailing : a career for the twenty-first century. Title on container insert: Retailing into the 21st century. Retailing into the twenty-first century. Title on cassette label: Retailing, careers into the 21st century. Retail directions for the 21st century. Retail directions for the twenty-first century. Diamond Educational Productions ; created and written by Jay Diamond, Ellen Diamond ; produced by Steve Clements, Judith Merl Clements. - 1 videocassette (18 min.) : sound, color ; 1/2 in. - polyester 1/2 in.

Discusses the changing field of retailing, including the transformation of old malls, alternative shopping via cable television and the Internet, how a private label program develops, the expansion of category killers and the concept of the store as a brand. Explains career opportunities in retailing in light of these new innovations.


VHS.


Retail trade--United States.
Retail trade--Vocational guidance.
Retail trade.
Retail trade--Vocational guidance.


United States.
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